How to Get the
Best Price When Selling Gold in India
Gold has always been a trusted asset in India, valued not just for its beauty but also for its financial security. When the time comes to sell gold for cash, every rupee counts. Whether you are selling old jewellery, coins, or gold bars, knowing how to get the best price for gold can make a significant difference. Many people rush into selling without research and end up accepting less than their gold’s true worth. This guide will help you avoid that mistake and ensure you get the maximum value, especially if you are looking for reliable gold buyers in Kolkata like HNS Gold.

Step 1
Check Gold Purity (Karat Value Explained)
The purity of your gold is the most important factor in determining its value. Gold purity is measured in karats (K), with 24K being pure gold. In India, most jewellery is made from 22K or 18K gold, as pure gold is too soft for regular wear.
Here’s how karat value impacts price:
- 24K gold – 99.9% pure, used for coins and bars.
- 22K gold – 91.6% pure, common for jewellery.
- 18K gold – 75% pure, mixed with other metals for durability.
Before selling, get your gold tested at a trustworthy source. Reputed buyers like HNS Gold use advanced purity testing methods like XRF machines, which are non-destructive and highly accurate. Avoid selling without confirming the exact karat value, as lower purity means a lower price.
Step 2
Track Live Gold Rates Before Selling
Gold prices fluctuate daily based on international market trends, currency exchange rates, and local demand. The difference of just one day can mean a higher or lower payout.
To ensure you get the best price for gold, check live gold rates from reliable sources before you visit any buyer. Many online portals and apps provide real-time updates. You can also call HNS Gold to know the current buying rate in Kolkata.
Pro tip: Sell on a day when gold prices are trending upwards and avoid weekends or public holidays when rates may not be updated.
Step 3
Compare Offers from Multiple Gold Buyers
One of the most common mistakes sellers make is accepting the first offer they receive. Gold rates may be the same across India, but buyers differ in their evaluation methods, deductions, and service charges.
Visit at least two or three reputed buyers and get a written quotation for your gold. This way, you can see the difference in offers and choose the one that gives you the highest payout. Gold buyers in Kolkata like HNS Gold are known for offering transparent and competitive rates with no hidden deductions.
Step 4
Verify Weighing and Testing Methods
The weighing process plays a big role in determining your payout. Some dishonest buyers use tampered scales or weigh gold along with stones and non-gold parts, reducing your net payment.
Always ensure that your gold is weighed in front of you on a certified digital scale. For testing, avoid buyers who melt your gold on the spot, as this can lead to unnecessary loss of weight. HNS Gold uses modern, non-destructive testing and precise weighing to guarantee accuracy.
How HNS Gold Ensures the Best Price
At HNS Gold, our mission is to give customers the highest possible value for their gold. Here’s how we make it happen:
Live Rate Updates – We base our offers on the latest gold rates to ensure fairness.
Advanced Testing: We use state-of-the-art XRF machines to check purity without damaging your gold.
Transparent Process: We explain every step to you, from weighing to payment, so there are no surprises.
Instant Cash Payments: Once you accept our offer, we pay you on the spot, whether you want cash, bank transfer, or UPI.
This commitment to honesty and customer satisfaction has made HNS Gold one of the most trusted names among gold buyers in Kolkata.
Common Scams to Watch Out For
When selling gold, it’s important to be aware of common tricks used by unethical buyers:
Lowball Offers: Offering significantly below the market rate hoping you won’t notice.
Hidden Deductions: Charging “service fees” or “melting charges” without telling you upfront.
Mixing Non-Gold Weight: Weighing gold along with stones, dirt, or clasps to reduce purity percentage.
Rate Manipulation: Claiming today’s rate is lower than it really is to buy at a discount.
Avoid these traps by always dealing with established and well-reviewed buyers like HNS Gold, who have a reputation for fairness.
Final Tips for First-Time Sellers
Selling gold for the first time can be intimidating, but with the right approach, it can also be profitable. Here are some tips to remember:
Always carry a valid ID proof when selling.
Remove stones and gems from jewellery before weighing.
Keep your gold clean and untangled for accurate measurement.
Never sell in a hurry. Take time to research and compare rates.
Choose buyers who are licensed and have good customer reviews.
Conclusion
Gold is more than just metal; it’s a valuable asset that deserves careful handling. By checking purity, tracking live rates, comparing offers, and dealing with trustworthy buyers, you can ensure you get the best price for gold. If you are in Kolkata, HNS Gold is your go-to destination for a fair, transparent, and profitable selling experience.
Whether you want to sell gold for cash urgently or simply want to convert unused jewellery into money, we guarantee a smooth process and maximum returns. Visit HNS Gold today and walk out with the best deal for your gold.